identity / branding
A great logo exhibits depth of meaning beyond its simple, elegant nature. It embodies the vision and drive behind a company, and speaks volumes as to who the company is and what they stand for. As the initial point of contact between your brand and potential customers, precise branding makes the difference between success and failure.
So the question must be asked - does your logo truly represent your brand? Tap into Lab's creative stream; Imprint your image on the minds of your customers. Look modern and professional, or friendly and artistic. Whatever your concept or company, Lab will discover that look you've been looking for.
stationery
A logo is effective only when visually accessible. We're talking about memory. That involves more than simply associating brand with product or industry. Recollection isn't straight forward; it works via connections. The more items or ideas linked together with your brand, the easier it becomes for a potential customer to recall your company.
Lab's branding and stationery service strives to generate those all important links.
Any item of stationery has the potential to market your brand. Support your distinctive business cards with polished letterheads, a pen that's utilised daily or professional envelopes that deliver that all important first impression. You name it, we create it.
writing @ franklyspeaking
sentance structure | themes | messages
communication | speak | target | formulate | flow | connecct | grammar | punctuation | word placement | company naming | tagline development
professional writing
Frankly Speaking is the strand of Lab with its focus squarely on the words. Terrible grammar, clunky word placement, and uneasy meanings are abundant in the business world. It simply looks unprofessional and it has the real potential to turn customers away. See the forest for the trees – even authors employ writers for their bio page.
Frankly Speaking isn't simply about fixing bad grammar, it's about formulating sentences with intuitive flow and meaning that's easy to grasp. It's about selecting the right words and putting them in the right order, communicating a specific message to the intended audience. Isn't it time you fired up your words?
Frankly speaking, Frankly Speaking makes your message burn brighter.
what the writers do
Frankly Speaking is the engine that churns out all matters of words, copy, and print. Our writers are capable of producing pristine content for websites and carry cutting edge knowledge regarding S.E.O. and social media. Their talents also cover all forms of proof-reading and editing, ensuring your company’s image is kept professional and concise.
web @ level2
web design | online projects
design | build | create | functionality | aesthetics | relevance | search engine optimisation | database | shop | blog | content managment
web presence
In today's climate, it's essential that you make yourself heard on the web. However, decorating a slice of web space is only the first step towards generating real income. Fostering a comprehensive web presence opens a plethora of business opportunities, not to mention access to millions of potential customers. Give your page the means to grow your business.
Increasingly, customers use search engines such as Google to find the products or services they need. How, out of the millions of results, do you ensure your page gets noticed? Lab's search engine optimisation works to increase page views by targeting relevant key words. Essentially we enhance the visibility of your page, elevating you above the crowd.
wordpress experts
Wordpress is at the forefront for content management systems available. We have been working with this site since it launched in 2004 because it is simple to use and has great versatility.
The real gem with Wordpress is that it’s free open source software – meaning thousands of people are constantly renovating and improving its function without the cost of licensing fees.
S.E.O.
In today's climate, it's essential that you make yourself heard on the web. However, decorating a slice of web space is only the first step towards generating real income. Fostering a comprehensive web presence opens a plethora of business opportunities, not to mention access to millions of potential customers. Give your page the means to grow your business.
Increasingly, customers use search engines such as Google to find the products or services they need. How, out of the millions of results, do you ensure your page gets noticed? Lab's search engine optimisation works to increase page views by targeting relevant key words. Essentially we enhance the visibility of your page, elevating you above the crowd.

An update on looks and feel for a family operated commercial air conditioning business.

Our new self promotional business cards, with bold colours and amusing copy.

A poster designed to bring awareness to the Taiji Cove, where they inhumanely slaughter dolphins for food.

A logo and a business card/giveaway to advertise for the MTG community of Australia.

A booklet advertising and explaining the fantastic stainless steel product by Greenlines Gardenware. We directed, wrote and designed it.

AiL commissioned artwork and creative direction for his self launched CD "Hangman". Artwork was done by our amazing Jack Forbes.

The lab logo and font were designed to be clean, strong and modern, creating a slab serif for use on our range of stationery

Funky, modern and grungy direction for an Australian recording studio

a famous japanese watercolour remade with paint swatches.

A style guide was created to give this website and future publications a significant modern look.

Concepts for an E-Commerce catering store.

Complete creative control over branding and establishing this allergy friendly environments business.
usability
Why is usability important
When an average user surfs the web, they spend little over a second on each page. Unless, of course, something snags their attention. This needs to be you. Google tracks bounces – a user returning to their previous search. If your page isn’t relevant or credible your site will be pushed farther and farther down the list.
Don’t let this happen. The front page is the only headline users read.
The usability test
The usability test offers an in-depth analysis of your website. This covers all areas of your site that could be improved – design, copy, coding – and instructions on how to implement these changes.
Additionally, we offer a $400 discount to carry out these changes. Plus $200 donated to the charity Bridge Builders – a Youth and Community Organisation focused on intentionally building assets into young people.
testimonials
Brian Lewis
Top qualities: Expert, Good Value, Creative
lab has the ability to analyse what is required and engineer an excellent outcome at a reasonable cost. Highly recommended.
Stephen Taranto
Top qualities: On Time, High Integrity, Creative
lab is a very professional organistaion as I used them to design my brochures. I was not only impressed by the creativity & fantastic finished product, but the super quick repsonse allowed me to get the brochures to print well in time for my marketing campaign.
Pamela Hammond
Top qualities: Personable, Good Value, Creative
I love working with lab - [alex] is always very responsive and has great ideas. He works so quickly and gives great results - he always makes us look good to our clients by producing fabulous creative ideas and designs. Go Monkey!!
Greg Roworth [LION]
Top qualities: Personable, On Time, Creative
I have found lab people willing to work with me to fully understand my requirements and offer ideas and samples to define what I want. They have been flexible and helpful in modifying work and offering valuable input to ensure the right result is achieved.
Jessica Wong
Top qualities: Great Results, Good Value, Creative
Excellent communication, personable, reliable, detailed knowledge of the subject. Quality, creative work and patient with explanations to clients.
Emmy Bowers
Top qualities: Great Results, Personable, On Time
I have used Lab Visual Communications to help write the copy for a couple of brochures and each time, the work has been of a high standard and prompt, giving me the result I needed.
blogs
Monkey Says Look![]()
For all things related to design, art, and creativity in general – follow the monkey.
Frankly Speaking Blog![]()
If writer’s block were a piece of wood Frankly Speaking’s blog would be the hand that karate chops it in half. Writing tips, interesting idioms and titbits. Grant your eyes their daily feast.
social media @ lab
facebook | twitter | blogs
linked in | behance | flickr | easy to manage | tips | ideas | writing | automation
At the Lab we have knocked out some notes, taken on testing, written some reports, forged some friendships, read up on research for hours on end so we know what we can do for you !
Social media is the new wave of marketing you should be a part of. If you don’t know what to do make Lab your starting point.
We can pre write and schedule posts for blogs, Twitter, Facebook and LinkedIn, and automate the process so you dont have to lift a finger.
We have also developed a one tab system for the new Facebook format making it easier for your fans to get information.
We know a few other tricks including complete Facebook customisation and can steer you in the right direction.